The first steps you need to take to grow your wholesale

Starting the journey into wholesaling can be both exciting and daunting. As a product-based business owner eager to tap into the wholesale market, you might find yourself overwhelmed with the initial steps. Fear not! I’ve got your back, i’ll walk you through the crucial first steps to successfully launch your wholesale business.

Step One: Identify Complementary Brands

Imagine your product sitting beautifully alongside others on a store shelf. Begin by identifying five brands that complement rather than compete with your offering. Consider brands that share a similar customer base and brand alignment. Create a list of stores that currently stock those brands, as these will be your potential targets.

Step Two: Craft a Killer Look-Book

Your look-book is your visual storyteller. Ensure it stands out with professional product imagery showcasing not only the product but also its real-life use. Invest in high-quality imagery to leave a lasting impression. If you're unsure about creating the perfect look-book, seek expert guidance – it's a crucial component for successful wholesale outcomes.

Step Three: Perfect Your Proposal

The proposal is your golden ticket to reaching potential stockists. Make sure it contains all the essential information, including Minimum Order Quantities (MOQ), pricing details, terms and conditions, and a straightforward ordering process. A well-crafted proposal is key to not wasting your time or the stockist's.

Step Four: Create a Personalised Wholesale Pitch

Craft a personalised email pitch for each potential stockist using a consistent template. Personalisation is crucial, but having a structured template ensures you don't miss vital information. Utilize proven copywriting methods to make your pitch compelling and seek help if needed.

Step Five: Send Proposals to Targeted Stockists

Take the plunge and send your proposals to the five stockists you identified in Step One. Remember, not hearing back immediately is normal. Stay patient and positive.

Step Six: Follow Up and Nurture Relationships

Set aside time each week to follow up with stockists. It may take 3-5 follow-ups to be remembered, so persistence is key. Continue nurturing relationships with current stockists to build a strong foundation.

Step Seven: Create a Newsletter for Growing Wholesale Relationships

As your wholesale list expands, keep your stockists informed and engaged by creating a regular newsletter. Share updates, new products, and any relevant information to maintain a strong connection.

Bonus Step: Streamline Ordering Process

As your wholesale business grows, ensure efficiency and customer satisfaction by creating an easy ordering process. Ideally, set up your website with a wholesale ordering function or streamline the process for seamless transactions.

Embark on your wholesale journey with confidence, armed with these strategic steps. If you would like a more in depth guide to ensure you are on the right path to securing your first stockist my wholesale made easy program is designed to pave the way for a successful and thriving wholesale business.

Remember, patience and persistence are your greatest allies on this exciting venture!