How To Write The Perfect Wholesale Email Pitch to Stockist

So, you've got an incredible product and you're ready to take your business to the next level by approaching potential stockists.
You are probably wondering What Information Should I Include in a Wholesale Proposal?
Before you hit send on that email, let's break down how to craft the perfect wholesale proposal for your product-based business. After all, you do only get one shot to make a lasting impression with your dream stockist- no pressure !

Let me break it down for you in a a step-by-step guide that takes you through the KEY parts of the body of email for your wholesale pitch :

Part One: Introduction

In the world of wholesale, personalisation is everything. before you embark on contacting stockist a imperative step that must not be overlooked is doing a thorough research on your potential stockist FIRST. Begin your proposal with a warm and professional greeting, preferably using the buyer or store owner's name. Establish rapport with a concise yet emotive introduction about your company's story, mission, and values. The key here is to strike a balance – warm and emotional, yet to the point. Highlight a key alignment between your business and theirs to resonate with the buyer.

Part Two: Show You Understand Their Business and Needs

Demonstrate that you've done your homework. Showcase your understanding of their business, industry, and target audience. Compliment specific aspects of their business, proving that your proposal is not a generic outreach but a tailored pitch based on knowledge and appreciation.

Part Three: Product Presentation

This is the heart of your proposal. Provide a detailed description of your product, emphasising its unique features and what sets it apart. Address the specific needs and opportunities your product brings, explaining why it will resonate with their customer base. Clearly articulate how your product solves a problem, fills a gap, or complements their existing offerings.

Part Four: Provide Links and Reference to Attached Proposal Information

Direct them to your attached wholesale look-book and explain the ordering process. Stress the importance of simplicity and efficiency in this process, steering clear of complicated spreadsheets or tedious back-and-forth emails. If possible, recommend an automated ordering process through your online store with personalised wholesale discounts or accounts.

Include website and social media links, and subtly reference customer reviews, testimonials, or industry awards, providing links for further exploration.

If you are not sure exactly how to prepare all your wholesale documentation (lookbooks, MOQ’s, POS, Terms and conditions ect) Don’t worry i have your back! Your can download my free checklist here :
Grow Your Wholesale checklist
Or if you are needing in depth guidance on preparing all aspects of your wholesale start to finish to ensure you grow your wholesale list and double your revenue then my WHOLEY GRAIL FOR WHOLESALE course is for you ! Sign up here : Wholey Grail For Wholesale

Part Five: Pricing and Terms

Transparently outline your pricing structure, minimum order quantities, and any appealing discounts or offers. This is where you establish the financial terms of your potential partnership, making it clear and attractive.

Additional Information (Not Compulsory but Recommended): Marketing and Support

Detail the marketing support you offer – co-marketing initiatives, provided photography, point-of-sale displays, or any promotional materials. Consider offering exclusive deals or limited-time promotions to sweeten the deal.

Part Six: Call to Action

Clearly state the desired next steps – whether it's setting up a wholesale account, arranging a phone chat, requesting samples, or placing an order. Express your excitement about the potential partnership.

Gratitude and Closing

Wrap up your proposal with a heartfelt thank you. Convey your eagerness to collaborate and contribute to their success. Include your contact details for easy communication.

By following this structured guide, you'll be well on your way to creating a compelling wholesale proposal that not only showcases your product but also establishes the foundation for a successful and mutually beneficial partnership.

Good luck on this exciting new venture in your business!